Training Details

Corporate Training

Market development for technology ventures


Technology products and services thrive at the cusp of technology and market uncertainty and competitive volatility. These technology products and services are typically characterized by short product life cycles, with the threat from next generation, which are always around the corner. The high rate of volatility, and heavy dose of research & development into product development accelerate product obsolescence. Among other challenges, most technology companies grapple with challenges like finding a viable customer base, scaling existing customer base and better addressing the needs of the existing customers.

The Program

The program has been designed to address these needs of various sectors, including information, communications and technology. The program discusses lead users and technology adoption issues. In the Indian context it has become relevant for the start up and new ventures as well as the booming e-commerce venture community in India. The program design thus addresses a growing, yet latent need, of a wide spectrum of industry verticals.

Who should attend?

The program is designed to create an understanding the nuances of developing a market for technology products and services. The program is aimed at the knowledge and skills-need of Founders, Management, Business Development, Product Managers and Product Development professionals in start ups and also professionals in similar roles in established organizations. Other members, like faculty members, consultants, evangelists, etc. of the start up ecosystem will find the program equally useful.